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Sculpey Workshop
Series Proposal


Sculpey will launch monthly workshops led by the Design Squad, each featuring a different sub-brand. Sessions can include project tutorials and sculpting techniques & tips. Participants will receive a workshop kit with polymer clay and tools.

As a brand supplying arts and craft materials, workshops are a natural fit for Sculpey, fostering community and reinforcing customer loyalty. By consistently hosting workshops, Sculpey can connect with different customer groups and generate organic marketing when participants share their experiences on social media. This approach will transform customers into active participants rather than passive consumers. In a niche where finding a supportive creative network can be difficult, Sculpey can fill the gap, strengthening its role in the artistic community.

The workshops reinforce Sculpey’s values:
Inspiring – Tutorials and expert guidance spark creativity.
Confident – A structured series strengthens brand reliability.
Welcoming – Interactive, casual events build community.