In this project, I redesigned Sculpey’s brand identity to feel more confident, inspiring, and accessible. I applied the new branding across key touchpoints—redesigning packaging, refining the website with a new page and layout, updating its Instagram, and proposing a workshop series. This refresh strengthens brand and sub-brand recognition, fosters community engagement, and makes Sculpey more welcoming to its diverse creative audience.
I developed my proposal in four phases:
- Process & Approach
- Sculpey Brand Identity Guidelines
- Trend Analysis & Selection
- Sculpey Workshop Series Proposal