Research and Concept Development
The project focused on creating an immersive, storybook-style green witch experience in a magical forest. We developed the witch’s character and setting through brainstorming and sketching, refining our ideas into a cohesive concept.
Then, I applied escape room and game design techniques to craft an interactive mystery with multisensory elements, blending physical props, animated projections, and AR. To ensure quick solvability, not all clues were essential, allowing visitors to enjoy the space and ‘free’ the witch even without fully solving the mystery. We refined the experience through iterative storyboarding and scenario testing.