For this project, I designed a new wayfinding system for Toronto’s Queen West Art Crawl (QWAC), a multidisciplinary arts festival attracting over 65,000 visitors annually to Trinity Bellwoods Park. Held in late September, the festival connects people to the culture and community of Queen West through art. The redesign aimed to improve navigation, orientation, and the visitor experience while reflecting the vibrant, inclusive spirit of both the festival and its location in Toronto’s Art and Design District.
I developed my proposal in three phases:
- Research & Site Analysis
- Wayfinding Strategy
- Precedent Research & Concept
Development