Process &
Approach
To enhance Sculpey’s brand identity, I began with a comprehensive analysis, evaluating its strengths, opportunities for improvement, and touchpoints. Research on competitors and a SWOT analysis provided insight into successful branding strategies within the industry. These findings shaped the redesign objectives and guided the development of the new branding.
Brand Values
Inspire creativity, foster community, and empower artists of all skill levels.
Brand Attributes
Inspiring, confident, welcoming.