Concept Development
In Phase 3, I explored wayfinding and branding precedents, aiming for depth and breadth in the ideation and exploration of possibilities. This guided the design of a consistent, sustainable, and modular system. My concept development process included:
- Visual identity exploration and development: logo, colour palette, symbols, and typography.
- Precedent research and mood boards for signage and placemaking.
- Exploration and iteration of the wayfinding family and branding elements.